Saturday, 11 June 2011
OUT: Concept & Type Iterations
I'm going from one to the other without finishing one completely yet... I feel a little scattered. Anyway, for my Out Magazine layout, I wanted to do something fashion related. Only in NYC do men wear shorts so short as they do.. so, I figured, why not make my article about that: How Short is Too Short: The Urban Gentleman's Guide to the Perfect Summer Shorts.
I struggled with the type a little... I know I wanted to use something dramatic and Bodoni-ish and wanted to do something a little funny for the words "too short."
I struggled with the type a little... I know I wanted to use something dramatic and Bodoni-ish and wanted to do something a little funny for the words "too short."
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| I tried adding knots as decoration to go with the summer theme |
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| This is the one I think I'm going to go with |
Friday, 10 June 2011
REAL SIMPLE: Layout Ideas
When I added the stickers and the by line to the lettering and put it next to the image... it looked strange.
So, I tried taking the stickers out (and just leaving the "of" sticker) and moving the by line tag and I like it a little more... I think my biggest issue now is that everything is so static and centered. Adding the subhead will give me a chance to play around with type and make it a little more dynamic. I'm also concerned with the amount of white space on the left side of the spread.
So, I tried taking the stickers out (and just leaving the "of" sticker) and moving the by line tag and I like it a little more... I think my biggest issue now is that everything is so static and centered. Adding the subhead will give me a chance to play around with type and make it a little more dynamic. I'm also concerned with the amount of white space on the left side of the spread.
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| finished lettering and by line |
REAL SIMPLE: Concept & Image and Lettering Process

For my Real Simple spread, I decided to do something about antiques (I walked by an antique store when I was thinking about this assignment). I'm calling the article "the Joy of Antiques"... I haven't decided on a subhead yet. I know I want the type to be elegant, but also a little quirky and whimsical. I decided to try hand-lettering it to go with the images I chose. They are both elaborate objects, one is a white baroque frame, and the other is a little violet plate I actually bought at the store.

I ended up going with the plate... the frame was a little too busy and too white.
I designed the lettering so it would reference the shape and the forms of the dish... The intention was to save space in the loops on the edges of the lettering to fit little stickers.
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| the sketch |
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| and here is the finished version |
DWELL: Mood Board

This is proving very helpful to figure out the Dwell aesthetic. I really like it; it's kind of stark, but definitely a little quirky. Sometimes the type overlaps half of the image or is aligned exactly to the edge of it.
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